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data protection

Privacy Policy

SUESS E-Handel, Seuzachstrasse 42, 8413 Neftenbach, Switzerland, email: info@birnelino.ch (Company number 468.362.688), a sole proprietorship owned by Diana Suess, operates the website birnelino.ch and is thus responsible for the collection, processing and use of your personal data and the compatibility of data processing with applicable law.

Your trust is important to SUESS E-Handel. SUESS E-Handel takes data protection seriously and ensures appropriate security. SUESS E-Handel naturally complies with the legal provisions of the Swiss Federal Act on Data Protection (FADP), the Swiss Ordinance on the Federal Act on Data Protection (FADP Ordinance), the Swiss Telecommunications Act (TCA) and, where applicable, other data protection provisions, in particular the General Data Protection Regulation of the European Union (GDPR).

For reasons of readability, the masculine form is used for personal designations and specific nouns in this Privacy Policy. Such terms generally apply to all genders in the sense of equal treatment. The abbreviated linguistic form is for editorial reasons only and implies no evaluation.

To ensure you know which personal data SUESS E-Handel collects from you and for what purposes it is used, please take note of the following information.

1) Principles of data processing on www.birnelino.ch

The personal data collected on the website www.birnelino.ch

  1. a) are processed lawfully, in good faith, and in a manner comprehensible to the data subject. The processing is proportionate.
  2. b) are used solely for the performance and execution of the services offered on the website and for related advertising measures to which the user has consented.
  3. c) which are inaccurate with regard to the purposes of their processing will be deleted or rectified without delay.
  4. d) are only retained or stored for as long as is necessary for the purposes for which they are processed.
  5. e) are processed in a manner that ensures appropriate security, including protection against unauthorized or unlawful processing and against accidental loss, accidental destruction, or accidental damage.

2) Legality of data processing

By visiting the website www.birnelino.ch, the user consents to the processing of his/her personal data, especially since a predominant interest of the user can be assumed.

The offers on www.birnelino.ch are exclusively for persons over 16 years of age. Recognized personal data of children under 16 years of age will be deleted immediately.

The user has the right to withdraw his/her consent at any time (via email to info@birnelino.ch). The withdrawal of consent does not affect the legality of processing carried out on the basis of consent before its withdrawal.

3) Scope and purpose of the collection, processing, and use of personal data

  1. a) when visiting birnelino.ch

When visiting www.birnelino.ch, the servers temporarily store every access in a log file. The following data is collected without the user's intervention and stored for a maximum of 6 months until automated deletion:

- the date and time of access,

- the name and URL of the retrieved file,

- the website from which access was made,

- the operating system of the accessing computer and the browser used,

- the country from which access was made and the browser's language settings, as well as

The collection and processing of this data serve the purpose of enabling the use of the website (establishing a connection), ensuring system security and stability, enabling the optimization of the internet offering, and for internal statistical purposes. The IP address is used, in particular, to record the user's country of residence and to make a corresponding pre-setting of the website's language. Furthermore, the IP address is evaluated in case of attacks on the network infrastructure of www.birnelino.ch and for statistical purposes.

In addition, and if the user has consented, SUESS E-Handel uses so-called pixels and cookies when visiting the website to display personalized advertising and to use web analysis services.

  1. b) when subscribing to the newsletter

You have the option to subscribe to the newsletter on the website. This requires registration. The following data must be provided during registration:

- Salutation,

- First and last name,

- Address (street, house number, postcode, city) and

- Email address.

The above data are necessary for data processing. SUESS E-Handel processes this data exclusively to better tailor the information and offers sent to you to your interests.

By registering, you give SUESS E-Handel your consent to process the provided data for sending the newsletter to the address you provided and for the statistical evaluation of user behavior and the optimization of the newsletter. This consent constitutes the legal basis for processing your email address within the meaning of Art. 6 Para. 1 lit. a GDPR. SUESS E-Handel is entitled to commission third parties with the technical implementation of advertising measures and is entitled to pass on your data for this purpose.

At the end of each newsletter, you will find a link that allows you to unsubscribe from the newsletter at any time. When unsubscribing, you can voluntarily state the reason for unsubscribing. After unsubscribing, your personal data will be deleted. Further processing will only take place in an anonymized form for newsletter optimization.

  1. c) Registration and customer account

You have the option to register on the website and open a customer account. The following data must be provided:

- Company,

- First and last name,

- Address (street, house number, postcode, city),

- Email address.

The above data are necessary for data processing. SUESS E-Handel processes this data exclusively to personalize the information and offers sent to you and to better tailor them to your interests.

By registering, you grant SUESS E-Handel your consent to process the provided data for the regular sending of promotions (online or print) to the address you provided and for the statistical evaluation of user behavior. This consent constitutes the legal basis for processing your data within the meaning of Art. 6 para. 1 lit. a GDPR. SUESS E-Handel is entitled to commission third parties with the technical implementation of advertising measures and is entitled to pass on your data for this purpose.

You can revoke your consent to the processing of your data at any time (at
 info@birnelino.ch). After revocation, your personal data will be deleted.



4) Use of your data for advertising purposes

  1. a) In general

SUESS E-Handel may use personal data of users of www.birnelino.ch to promote its services (online and/or print advertising, etc.). SUESS E-Handel is allowed to transfer personal data to third parties acting on behalf of SUESS E-Handel for this purpose. By using the website, the user expressly agrees to this use of his data.

  1. b) Use of Google Adsense

This website uses Google AdSense, a service for integrating advertisements from Google Inc. ("Google"). Google AdSense uses so-called "cookies", text files that are stored on your computer and enable an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on these pages can be evaluated.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to Google's contractual partners. However, Google will not merge your IP address with other data stored by you.

You can prevent the installation of cookies by setting your browser software accordingly; however, SUESS E-Handel points out that in this case you may not be able to fully use all functions of this website. By using this website, you agree to the processing of the data collected about you by Google in the manner described above and for the purpose mentioned above.

5) Integration of third-party services and content

It may happen that content or services from third-party providers, such as city maps or fonts from other websites, are integrated within the online offering of SUESS E-Handel. The integration of content from such third-party providers always requires that they perceive the users' IP address. Without the IP address, the content cannot be sent to the respective browser. The IP address is therefore required for the display of this content. Furthermore, third-party providers may set their own cookies and process user data for their own purposes. Usage profiles can be created from the processed data. SUESS E-Handel uses this content as sparingly as possible and avoids data, and selects reliable third-party providers with regard to data security.

The following overview provides an overview of third-party providers and their content, along with links to their privacy policies, which contain further information on their data processing:

External fonts from Google, Inc.,https://www.google.com/fonts("Google Fonts"). The integration of Google Fonts takes place by a server call to Google (usually in the USA). Privacy policy:https://www.google.com/policies/privacy/,
 Opt-Out:https://www.google.com/settings/ads/.

External fonts from Adobe, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.
 Privacy policy:https://www.adobe.com/ch_de/privacy/policies/adobe....

Maps from the service “Google Maps” by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By visiting the website, Google receives the information that you have accessed the corresponding subpage of the website. This happens regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not wish the assignment with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on the website. You have a right to object to the creation of these user profiles, whereby you must address Google to exercise this right. Further information on the purpose and scope of data collection and its processing by Google, as well as further information on your rights in this regard and setting options for protecting your privacy, can be found at https://www.google.com/policies/privacy/, Opt-Out:https://www.google.com/settings/ads/.

This website uses Google Tag Manager. This is a solution that allows SUESS E-Handel to manage so-called website tags via an interface and thus, for example, integrate Google Analytics and other Google marketing services into the online offering. The Tag Manager itself, which implements the tags, does not process users' personal data. With regard to the processing of personal data, reference is made to the following information on Google services: https://www.google.com/intl/de/tagmanager/use-poli....

This website uses Shopify, an e-commerce platform integrated into the website. More information about Shopify and its privacy policy can be found at:

https://www.lightspeedhq.com/legal/data-processing....

Partner program of Amazon. This service allows advertising cost reimbursement to be earned by placing advertisements and links to Amazon (affiliate system). Amazon uses cookies to track the origin of orders. Among other things, Amazon can recognize that the partner link on the website was clicked and that a product may have been purchased afterwards. Privacy Policy:

https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Instagram Feed by Instagram; Instagram's Privacy Policy:

https://help.instagram.com/519522125107875.

In the context of contract fulfillment, SUESS E-Handel employs several payment service providers based on Swiss data protection legislation and Art. 6 Para. 1 lit. b. EU-GDPR. The data processed by the respective payment service provider includes inventory data, such as name and address, bank data, including account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information. This information is necessary to carry out the transactions. The entered data is processed solely by the respective payment service provider and stored there. SUESS E-Handel receives no information about (bank) accounts or credit cards, but only information for confirming (accepting) or rejecting the payment. Under certain circumstances, the data may be transmitted by the respective payment service provider to credit agencies. This transmission serves the purpose of identity and creditworthiness checks. Reference is made to the terms and conditions and privacy notices of the respective payment service provider. The terms and conditions and privacy notices of the respective payment service provider, which can be accessed within the respective website or transaction applications, apply to payment transactions.

The following payment service providers are currently used:

Apple Pay, Apple Inc., One Apple Park Way, Cupertino, California, USA, 95014: Privacy Policy: https://www.apple.com/legal/privacy/de-ww/. The user agrees that his entered data will be forwarded to Apple Pay for payment processing purposes.

PayPal (PayPal Express), PayPal Pte. Ltd., 5 Temasek Boulevard, #09-01 Suntec Tower Five, Singapore 038985. Privacy Policy: https://www.paypal.com/ch/webapps/mpp/ua/privacy-f.... The user agrees that his entered data will be forwarded to PayPal for payment processing purposes.

TWINT, TWINT AG, Stauffacherstrasse 41, 8004 Zurich, Switzerland. Privacy Policy: https://www.twint.ch/datenschutz-app/. The user agrees that his entered data will be forwarded to TWINT for payment processing purposes.

PostFinance AG, Mingerstrasse 20, CH-3030 Bern. Privacy policy: https://www.postfinance.ch/de/detail/rechtliches-barrierefreiheit.html. The user agrees that his entered data will be forwarded to PostFinance for payment processing purposes.

6) Disclosure of data to third parties

SUESS E-Handel will only disclose your personal data if you have explicitly consented, if there is a legal obligation to do so, or if it is necessary for SUESS E-Handel to enforce its rights, in particular to enforce claims arising from the relationship with you.

In addition, SUESS E-Handel will disclose your data to third parties if this is necessary for the use of the website to provide the services you have requested and to analyze your user behavior. Insofar as this is necessary for the purposes mentioned in sentence 1, the data may also be transferred abroad. If the website contains links to third-party websites, SUESS E-Handel no longer has any influence on the collection, processing, storage or use of personal data by the third party after clicking on these links and SUESS E-Handel assumes no responsibility for this.

7) Data security

SUESS E-Handel employs suitable technical and organizational security measures to protect your stored personal data against manipulation, partial or complete loss, and unauthorized access by third parties. Security measures are continuously improved in line with technological developments.

You should always treat your payment information confidentially and close the browser window when you have finished communicating with SUESS E-Handel, especially if you share the computer with others.

SUESS E-Handel also takes internal corporate data protection very seriously. Employees and commissioned service companies are obliged to maintain confidentiality and comply with data protection regulations.

8) Cookies

Cookies help in many ways to make your visit to the website easier, more pleasant and more meaningful. Cookies are information files that your web browser automatically stores on your computer's hard drive when you visit the website. Cookies neither damage your computer's hard drive nor transmit personal data of users to SUESS E-Handel.

SUESS E-Handel uses cookies, for example, to better tailor the information, offers and advertising displayed to you to your individual interests. The use does not mean that SUESS E-Handel receives new personal data about you as an online visitor. Most internet browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or that a message always appears when you receive a new cookie.

Disabling cookies may prevent you from using all features of the website.

9) Security in data transmission with SSL

For security reasons and to protect the transmission of confidential content, this website uses SSL/TLS encryption. You can recognize an encrypted connection by the fact that the address bar of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to SUESS E-Handel cannot be read by third parties.

10) Tracking Tools

SUESS E-Handel uses so-called tracking tools on the website. These tracking tools monitor your surfing behavior. This monitoring is carried out for the purpose of needs-based design and continuous optimization of the website. In this context, pseudonymized usage profiles are created and small text files stored on your computer ("cookies") are used.

  1. a) Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of the website is usually transmitted to a Google server in the USA and stored there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. SUESS E-Handel has also extended Google Analytics on this website with the code "anonymizeIP". This guarantees the masking of your IP address, so that all data is collected anonymously. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

On behalf of SUESS E-Handel, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website and internet use to SUESS E-Handel. You can prevent the storage of cookies by setting your browser software accordingly. However, SUESS E-Handel points out that in this case you may not be able to use all functions of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de. Alternatively to the browser add-on, especially for browsers on mobile devices, you can also prevent data collection by Google Analytics by
 <a href=“javascript-removed:gaOptout()“>clicking this link</a> insert. An opt-out cookie will be set, which will prevent the future collection of your data when visiting this website. The opt-out cookie is only valid for this browser and only for this website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. [Note: Information on how to integrate the opt-out cookie can be found at: https://developers.google.com/analytics/devguides/...].

SUESS E-Handel also uses Google Analytics to evaluate data from Double-Click cookies and Ads for statistical purposes. If you do not wish this, you can deactivate it via the ad preferences manager (http://www.google.com/settings/ads/onweb/?hl=de).

SUESS E-Handel uses Google Analytics including the functions of Universal Analytics or Google Analytics 4 (GA4). This allows activities on websites to be analyzed across devices (e.g. when accessing with a notebook and later via a tablet). This is made possible by the pseudonymized assignment of a user ID to a user. Such an assignment occurs, for example, when you register for a customer account or log into your customer account. However, no personal data is transmitted to Google. Even if Universal Analytics or Google Analytics 4 adds additional functions to Google Analytics, this does not mean that there is a restriction of data protection measures such as IP masking or the browser add-on.

  1. b) Google Ads

SUESS E-Handel uses the online advertising program "Google Ads" and, within the framework of Google Ads, conversion tracking. Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies expire after 30 days, do not contain any personal data and therefore do not serve for personal identification. If you visit certain pages of the website and the cookie has not yet expired, Google and SUESS E-Handel can recognize that you clicked on the ad and were redirected to this page. Every Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked across Ads customers' websites.

The information obtained with the help of the conversion cookie is used to create conversion statistics for Ads customers who have opted for conversion tracking. They learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in tracking, you can object to this use by preventing the installation of cookies through a corresponding setting in your browser software (deactivation option). You will then not be included in the conversion tracking statistics. Further information and Google's privacy policy can be found at: http://www.google.com/policies/technologies/ads/and http://www.google.de/policies/privacy/.

  1. c) Meta Pixel (Facebook)

Muster Media uses Facebook's Meta Pixel on this website. The pixel is a JavaScript code that loads a collection of functions that allow Facebook to track user actions. The Meta Pixel stores user actions in one or more cookies. These cookies enable Facebook to match user data (customer data such as IP address, user ID) with the data of the user's Facebook account. Consequently, Facebook deletes this data again. The collected data is anonymous and not visible to Muster Media and can only be used for advertising campaigns.

If the user is logged in to Facebook, he can adjust his ad settings under

https://www.facebook.com/business/tools/ads-manage...erbung%20%C3%BCber%20facebook&gclid=EAIaIQobChMI78PN2-rx-wIVbRoGAB00QgCREAAYASAAEgK_gfD_BwE

himself. If the user is not a Facebook user, he can generally manage his usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmana.... There is the possibility to deactivate or activate providers. Facebook also distributes recorded data in the USA. This can entail various risks for the legality and security of data processing.

The Facebook privacy policy can be found at: https://www.facebook.com/legal/terms/dataprocessin....

11) Social Media Plug-Ins

The social plugins described below are used on the website. The plugins are deactivated by default on the website and therefore do not send any data. You can activate the plugins by clicking on the corresponding social media button.

When these plugins are activated, your browser establishes a direct connection with the servers of the respective social network as soon as you access a website. The content of the plugin is transmitted directly from the social network to your browser and integrated into the website by it. The plugins can be deactivated again with a click.

Further information can be found in the privacy policy of the respective service.

  1. a) Plugins from Facebook

This website uses Facebook social plugins to make the website more personal. For this purpose, SUESS E-Handel uses the "LIKE" or "SHARE" button. This is an offering from the US company Meta, 1 Hacker Way, Menlo Park, CA-94025, USA. By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page of the website, even if you do not have a Facebook account or are not currently logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. If you are logged into Facebook, Facebook can directly assign your visit to the website to your Facebook account. If you interact with the plugins, for example by clicking the "LIKE" or "SHARE" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends. Facebook can use this information for advertising, market research, and customizing Facebook pages. For this purpose, Facebook creates usage profiles, interest profiles, and relationship profiles, e.g., to evaluate your use of the website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on the website, and to provide other services related to the use of Facebook. If you do not want Facebook to assign the data collected via the SUESS E-Handel website to your Facebook account, you must log out of Facebook before visiting the website. For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's data protection notices at: https://www.facebook.com/policy.php

  1. b) Plugins from Instagram

Functions of the Instagram service are integrated into the SUESS E-Handel website. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of the website with your Instagram profile by clicking the Instagram button. This allows Instagram to associate the visit to the website with your user account. SUESS E-Handel points out that, as the provider of the website, SUESS E-Handel has no knowledge of the content of the transmitted data or its use by Instagram. Further information can be found in Instagram's privacy policy: http://instagram.com/about/legal/privacy/.

12) Transfer of personal data abroad

SUESS E-Handel is entitled to transfer your personal data to third-party companies (commissioned service providers) abroad, provided this is necessary for the data processing described in this privacy policy and if the personality of the data subjects is not severely jeopardized as a result.

These third-party companies are obliged to protect data to the same extent as SUESS E-Handel. If the data protection level in a country does not correspond to the Swiss or European level, SUESS E-Handel contractually ensures that the protection of your personal data at all times corresponds to that in Switzerland or the EU. The user expressly agrees to this, if necessary.

Users residing in an EU member state or Switzerland are advised that the USA does not have an adequate level of data protection from the perspective of the European Union.

13) Right to information, rectification, erasure and restriction of processing; right to data portability

You have the right to receive information free of charge about the personal data stored by SUESS E-Handel about you upon request. In addition, you have the right to rectification of inaccurate data and the right to erasure of your personal data, as long as there is no legal retention obligation or a ground for permission that allows SUESS E-Handel to process the data. You also have the right to request a restriction of data processing and to object to data processing.

You also have the right to request the data that you have provided to SUESS E-Handel back. Upon request, SUESS E-Handel will also transfer the data to a third party of your choice. You have the right to receive the data in a common file format.

You can reach SUESS E-Handel for the aforementioned purposes via the email address info@birnelino.ch. For the processing of your requests, SUESS E-Handel may, at its own discretion, request proof of identity.

You can also inform SUESS E-Handel what should happen to your data after your death by providing appropriate instructions.

14) General Disclaimer

All information on the SUESS E-Handel website has been carefully checked. SUESS E-Handel strives to offer information that is current, factually correct and complete. Nevertheless, the occurrence of errors cannot be completely ruled out, meaning SUESS E-Handel cannot guarantee the completeness, accuracy and topicality of information, including journalistic and editorial content. Liability claims for damages of a material or immaterial nature caused by the use of the information offered are excluded, provided there is no proven willful intent or gross negligence.

SUESS E-Handel may, at its sole discretion and without notice, change or delete texts and is not obliged to update the content of this website. The use of or access to this website is at the visitor's own risk. SUESS E-Handel, its clients or partners are not responsible for damages, such as direct, indirect, incidental, specific or consequential damages, allegedly incurred by visiting this website and therefore assume no liability for them.

SUESS E-Handel also assumes no responsibility or liability for the content and availability of third-party websites that can be reached via external links on this website. The operators of the linked pages are solely responsible for their content. SUESS E-Handel expressly distances itself from all third-party content that may be relevant under criminal or liability law or that violates good morals.


15) Data Retention

SUESS E-Handel stores personal data only for as long as it is necessary to use the tracking, advertising and analysis services mentioned above within the scope of legitimate interest, to perform the services you have requested or for which you have given your consent, and to comply with legal obligations.

16) Right to lodge a complaint with a data protection supervisory authority

If you reside in an EU Member State, you have the right to lodge a complaint at any time with the competent data protection supervisory authority at your place of residence regarding the data processing by SUESS E-Handel.

If you reside in Switzerland, you have the right to complain at any time about SUESS E-Handel's data processing to the Federal Data Protection and Information Commissioner (FDPIC), Feldeggweg 1, CH-3003 Bern.

17) Changes to this Privacy Policy

This privacy policy is not part of a contract. We can amend this privacy policy at any time. The version published on this website is the current version.

18) Authoritative Version

If this privacy policy is translated into different languages, only the German version is authoritative.

Last update:

Neftenbach, April 20, 2024