data protection

Privacy Policy

SUESS E-Handel Im Tobel 15, 8706 Meilen, Switzerland, email: info@birnelino.ch (company number 468.362.688), a sole proprietorship owned by Diana Suess, is the operator of the website birnelino.ch and is therefore responsible for the collection, processing and use of your personal data and the compatibility of data processing with applicable law.

Your trust is important to SUESS E-Handel. SUESS E-Handel takes data protection seriously and ensures appropriate security. SUESS E-Handel naturally observes the legal provisions of the Swiss Federal Data Protection Act (DSG), the Swiss Ordinance on the Federal Data Protection Act (VDSG), the Swiss Telecommunications Act (FMG) and, where applicable, other data protection provisions, in particular the General Data Protection Regulation of the European Union (GDPR).

For reasons of better readability, the male form is used in this data protection declaration for personal names and special nouns. In the interests of equal treatment, corresponding terms generally apply to all genders. The shortened form of language is for editorial reasons only and does not imply any evaluation.

So that you know which personal data SUESS E-Handel collects from you and for what purposes it is used, please read the information below.

1) Principles of data processing onwww.birnelino.ch

The personal data collected on the websitewww.birnelino.ch

  1. a) are processed lawfully, fairly and in a transparent manner for the data subject. The processing is carried out proportionately.
  2. b) are used solely for the implementation and processing of the services offered on the website and for related advertising measures to which the user has consented.
  3. c) which are inaccurate with regard to the purposes for which they were processed shall be erased or rectified without delay.
  4. d) shall be kept or stored only for as long as is necessary for the purposes for which they are processed.
  5. e) shall be processed in a manner ensuring appropriate security, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage.

2) Legality of data processing

By viewing the websitewww.birnelino.ch , the user gives his consent to the processing of personal data concerning him, especially since this can also be assumed to be in the user's overriding interest.

The offers onwww.birnelino.ch are aimed exclusively at people over 16 years of age. Personal data of children under 16 years of age that is identified will be deleted immediately.

The user has the right to revoke his consent at any time (by email to info@birnelino.ch). The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

3) Scope and purpose of the collection, processing and use of personal data

  1. a) when visitingbirnelino.ch

When you visitwww.birnelino.ch , the servers temporarily save each access in a log file. The following data is recorded without the user's intervention and stored until it is automatically deleted after 6 months at the latest:

- the date and time of access,

- the name and URL of the retrieved file,

- the website from which access was made,

- the operating system of the accessing computer and the browser used,

- the country from which access was made and the language settings of the browser as well as

This data is collected and processed to enable the use of the website (establishing a connection), to ensure system security and stability, to enable the optimization of the Internet service, and for internal statistical purposes. The IP address is used in particular to record the user's country of residence and to preset the language of the website accordingly. The IP address is also evaluated in the event of attacks on the network infrastructure ofwww.birnelino.ch and for statistical purposes.

In addition, and if the user has consented, SUESS E-Handel uses so-called pixels and cookies to display personalized advertising and to use web analysis services when visiting the website.

  1. b) when registering for the newsletter

You have the option of subscribing to the newsletter on the website. Registration is required for this. The following data must be provided during registration:

- Salutation,

- First and Last Name,

- Address (street, house number, postal code, city) and

- E-mail address.

The above data is necessary for data processing. SUESS E-Handel processes this data exclusively to better tailor the information and offers sent to you to your interests.

By registering, you give SUESS E-Handel your consent to process the data provided for sending the newsletter to the address you provided and for statistical evaluation of usage behavior and optimization of the newsletter. This consent represents the legal basis for processing your email address in accordance with Art. 6 Paragraph 1 Letter a of GDPR. SUESS E-Handel is entitled to commission third parties to carry out the technical processing of advertising measures and is entitled to pass on your data for this purpose.

At the end of each newsletter there is a link that you can use to unsubscribe from the newsletter at any time. When unsubscribing, you can voluntarily state the reason for unsubscribing. After unsubscribing, your personal data will be deleted. Further processing will only take place in an anonymous form to optimize the newsletter.

  1. c) Registration and customer account

You have the option of registering on the website and opening a customer account. To do so, you must provide the following information:

- Company,

- First and Last Name,

- Address (street, house number, postal code, city),

- E-mail address.

The above data is necessary for data processing. SUESS E-Handel processes this data exclusively to personalize the information and offers sent to you and to better align them with your interests.

By registering, you give SUESS E-Handel your consent to process the data provided for the regular sending of advertising campaigns (online or print) to the address you provided and for the statistical evaluation of usage behavior. This consent represents the legal basis for the processing of your data in accordance with Art. 6 Paragraph 1 Letter a of GDPR. SUESS E-Handel is entitled to commission third parties to carry out the technical processing of advertising measures and is entitled to pass on your data for this purpose.

You can withdraw your consent to the processing of your data at any time (on
info@birnelino.ch). After revocation, your personal data will be deleted.

4) Use of your data for advertising purposes

  1. a) In general

SUESS E-Handel can use personal data of users ofwww.birnelino.ch to advertise its services (online and/or print advertising, etc.). SUESS E-Handel is permitted to pass on personal data to third parties who act on behalf of SUESS E-Handel for this purpose. By using the website, the user expressly agrees to this use of his data.

  1. b) Use of Google Adsense

This website uses Google AdSense, a service for integrating advertisements from Google Inc. ("Google"). Google AdSense uses so-called "cookies", text files that are stored on your computer and that enable an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on these pages.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. Google may pass this information on to Google's contractual partners. However, Google will not combine your IP address with other data stored about you.

You can prevent the installation of cookies by setting your browser software accordingly; however, SUESS E-Handel would like to point out that in this case you may not be able to use all functions of this website to their full extent. By using this website, you agree to the processing of the data collected about you by Google in the manner and for the purposes set out above.

5) Integration of third-party services and content

It may happen that content or services from third-party providers, such as city maps or fonts from other websites, are integrated into the online offering of SUESS E-Handel. The integration of content from such third-party providers always requires that they perceive the IP address of the user. Without the IP address, the content cannot be sent to the respective browser. The IP address is therefore required to display this content. Third-party providers can also set their own cookies and process user data for their own purposes. User profiles can be created from the processed data. SUESS E-Handel uses this content in a way that is as data-efficient and data-avoiding as possible and selects reliable third-party providers with regard to data security.

The following presentation provides an overview of third-party providers and their content, along with links to their privacy policies, which contain further information on their data processing:

External fonts from Google, Inc., https://www.google.com/fonts (“ Google Fonts ”). The Google Fonts are integrated by calling a server at Google (usually in the USA). Privacy Policy: https://www.google.com/policies/privacy/ ,
Opt-Out: https://www.google.com/settings/ads/ .

External fonts from Adobe , 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.
Privacy Policy: https://www.adobe.com/ch_de/privacy/policies/adobe... .

Maps from the “ Google Maps ” service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. When you visit the website, Google receives the information that you have accessed the corresponding subpage of the website. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not want your Google profile to be assigned, you must log out before activating the button. Google saves your data as usage profiles and uses them for the purposes of advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on the website. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right. Further information on the purpose and scope of data collection and processing by Google, as well as further information on your rights and setting options for protecting your privacy, can be found at https://www.google.com/policies/privacy/ , Opt-Out: https://www.google.com/settings/ads/ .

This website uses the Google Tag Manager . This is a solution that allows SUESS E-Handel to manage so-called website tags via an interface and thus integrate Google Analytics and other Google marketing services into the online offering. The Tag Manager itself, which implements the tags, does not process any personal data of users. With regard to the processing of personal data, reference is made to the following information on Google services: https://www.google.com/intl/de/tagmanager/use-poli... .

This website uses Shopify, an e-commerce platform integrated into the website. More information about Shopify and their privacy policy can be found at:

https://www.lightspeedhq.com/legal/data-processing... .

Amazon affiliate program . This service allows you to earn advertising costs by placing advertisements and links to Amazon (affiliate system). Amazon uses cookies to track the origin of orders. Among other things, Amazon can recognize that the affiliate link on the website was clicked and that a product was subsequently purchased. Data protection declaration:

https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Instagram feed from Instagram; Instragram privacy policy:

https://help.instagram.com/519522125107875 .

As part of the fulfillment of contracts, SUESS E-Handel uses several payment service providers on the basis of Swiss data protection legislation and Art. 6 Paragraph 1 Letter b. EU GDPR. The data processed by the respective payment service provider includes inventory data, such as name and address, bank details, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, amount and recipient-related information. The information is required to carry out the transactions. The data entered is processed and stored solely by the respective payment service provider. SUESS E-Handel does not receive any information about the (bank) account or credit card, but only information to confirm (accept) or reject the payment. Under certain circumstances, the data may be transmitted by the respective payment service provider to credit agencies. This transmission is for the purpose of identity and credit checks. For this purpose, reference is made to the general terms and conditions and data protection information of the respective payment service provider. The terms and conditions and data protection notices of the respective payment service provider apply to payment transactions, which can be accessed within the respective website or transaction applications.

The following payment service providers are used here:

Apple Pay , Apple Inc., One Apple Park Way, Cupertino, California, USA, 95014: Privacy Policy: https://www.apple.com/legal/privacy/de-ww/ . The user agrees that the data he or she enters will be forwarded to Apple Pay for the purpose of payment processing.

PayPal (PayPal Express), PayPal Pte. Ltd., 5 Temasek Boulevard, #09-01 Suntec Tower Five, Singapore 038985. Privacy Policy: https://www.paypal.com/ch/webapps/mpp/ua/privacy-f... . The user agrees that the data entered will be forwarded to PayPal for the purpose of payment processing.

TWINT , TWINT AG, Stauffacherstrasse 41, 8004 Zurich, Switzerland. Data protection declaration: https://www.twint.ch/datenschutz-app/ . The user agrees that the data he or she has entered will be forwarded to TWINT for the purpose of payment processing.

PostFinance AG , Mingerstrasse 20, CH- 3030 Bern. Data protection declaration: https://www.postfinance.ch/de/detail/rechtliches-barrierefreiheit.html. The user agrees that the data he or she has entered will be forwarded to PostFinance for the purpose of processing payments.

6) Transfer of data to third parties

SUESS E-Handel will only pass on your personal data if you have expressly consented to this, if there is a legal obligation to do so or if this is necessary to enforce the rights of SUESS E-Handel, in particular to enforce claims arising from the relationship with you.

In addition, SUESS E-Handel will pass your data on to third parties if this is necessary when using the website to provide the services you have requested and to analyze your user behavior. If this is necessary for the purposes stated in sentence 1, the data may also be passed on abroad. If the website contains links to third-party websites, SUESS E-Handel no longer has any influence on the collection, processing, storage or use of personal data by the third party after clicking on these links and SUESS E-Handel assumes no responsibility for this.

7) Data security

SUESS E-Handel uses suitable technical and organizational security measures to protect your stored personal data against manipulation, partial or complete loss and against unauthorized access by third parties. The security measures are continuously improved in line with technological developments.

You should always keep your payment information confidential and close the browser window when you have finished communicating with SUESS E-Handel, especially if you share the computer with others.

SUESS E-Handel also takes internal data protection very seriously. Employees and commissioned service providers are obliged to maintain confidentiality and to comply with data protection regulations.

8) Cookies

Cookies help in many ways to make your visit to the website easier, more pleasant and more meaningful. Cookies are information files that your web browser automatically saves on your computer's hard drive when you visit the website. Cookies do not damage your computer's hard drive, nor do they transmit any personal data of users to SUESS E-Handel.

SUESS E-Handel uses cookies, for example, to better tailor the information, offers and advertising shown to you to your individual interests. Using cookies does not result in SUESS E-Handel receiving new personal data about you as an online visitor. Most Internet browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a message always appears when you receive a new cookie.

Disabling cookies may result in you not being able to use all the functions of the website.

9) Security during data transmission with SSL

For security reasons and to protect the transmission of confidential content, this website uses SSL/TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to SUESS E-Handel cannot be read by third parties.

10) Tracking tools

SUESS E-Handel uses so-called tracking tools on the website. These tracking tools monitor your surfing behavior. This monitoring is done for the purpose of needs-based design and continuous optimization of the website. In this context, pseudonymized usage profiles are created and small text files that are stored on your computer ("cookies") are used.

  1. a) Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. SUESS E-Handel has also added the code "anonymizeIP" to Google Analytics on this website. This guarantees that your IP address is masked so that all data is collected anonymously. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

On behalf of SUESS E-Handel, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide SUESS E-Handel with other services relating to website activity and internet usage. You can prevent cookies from being saved by selecting the appropriate settings on your browser. However, SUESS E-Handel would like to point out that if you do this, you may not be able to use all of the functions of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de . As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by
<a href=“javascript-removed:gaOptout()“> click on this link</a> . An opt-out cookie will be set that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for this website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. [Note: Information on integrating the opt-out cookie can be found at: https://developers.google.com/analytics/devguides/... ].

SUESS E-Handel also uses Google Analytics to evaluate data from Double-Click cookies and ads for statistical purposes. If you do not want this, you can deactivate it via the Ads Preferences Manager ( http://www.google.com/settings/ads/onweb/?hl=de) .

SUESS E-Handel uses Google Analytics including the functions of Universal Analytics or Google Analytics 4 (GA4). This allows the activities on the websites to be analyzed across devices (e.g. when accessed with a notebook and later via a tablet). This is made possible by the pseudonymous assignment of a user ID to a user. Such an assignment occurs, for example, when you register for a customer account or log in to your customer account. However, no personal data is forwarded to Google. Even if Universal Analytics or Google Analytics 4 add additional functions to Google Analytics, this does not mean that this restricts data protection measures such as IP masking or the browser add-on.

  1. b) Google Ads

SUESS E-Handel uses the online advertising program “Google Ads” and conversion tracking as part of Google Ads. Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies expire after 30 days, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of the website and the cookie has not yet expired, Google and SUESS E-Handel can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked across the websites of Ads customers.

The information collected using the conversion cookie is used to create conversion statistics for Ads customers who have opted for conversion tracking. This tells them the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in tracking, you can object to this use by preventing the installation of cookies through a corresponding setting in your browser software (deactivation option). You will then not be included in the conversion tracking statistics. Further information and Google's privacy policy can be found at: http://www.google.com/policies/technologies/ads/ and http://www.google.de/policies/privacy/ .

  1. c) Meta Pixels (Facebook)

Muster Media uses Facebook's Meta Pixel on this website. The pixel is a JavaScript code that loads a collection of functions that Facebook can use to track the user's actions. The Meta Pixel stores the user's actions in one or more cookies. These cookies enable Facebook to compare user data (customer data such as IP address, user ID) with the data in the user's Facebook account. Facebook then deletes this data again. The data collected is anonymous and not visible to Muster Media and is only used in the context of advertising.

If the user is logged in to Facebook, he can change his advertising settings under

https://www.facebook.com/business/tools/ads-manage... erbung%20%C3%BCber%20facebook&gclid=EAIaIQobChMI78PN2-rx-wIVbRoGAB00QgCREAAYASAAEgK_gfD_BwE

change it yourself. If the user is not a Facebook user, he can generally manage his usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmana... There you have the option of deactivating or activating providers. Facebook also distributes recorded data in the USA. This can involve various risks for the legality and security of data processing.

The Facebook privacy policy can be found at: https://www.facebook.com/legal/terms/dataprocessin... .

11) Social Media Plug-Ins

The social plugins described below are used on the website. The plugins are deactivated on the website by default and therefore do not send any data. You can activate the plugins by clicking on the corresponding social media button.

If these plugins are activated, your browser establishes a direct connection to the servers of the respective social network as soon as you visit the website. The content of the plugin is transmitted directly from the social network to your browser, which then integrates it into the website. The plugins can be deactivated again with one click.

For more information, please see the privacy policy of the respective service.

  1. a) Plug-ins from Facebook

This website uses social plugins from Facebook to make the website more personal. SUESS E-Handel uses the "LIKE" or "SHARE" button for this purpose. This is an offer from the US company Meta, 1 Hacker Way, Menio Park, CA-94025, USA. By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page of the website, even if you do not have a Facebook account or are not currently logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. If you are logged into Facebook, Facebook can assign the visit to the website directly to your Facebook account. If you interact with the plugins, for example by pressing the "LIKE" or "SHARE" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends. Facebook can use this information for the purposes of advertising, market research and to design Facebook pages to meet your needs. For this purpose, Facebook creates user profiles, interest and relationship profiles, e.g. to evaluate your use of the website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on the website and to provide other services associated with the use of Facebook. If you do not want Facebook to assign the data collected via the SUESS E-Handel website to your Facebook account, you must log out of Facebook before visiting the website. The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's privacy policy at: https://www.facebook.com/policy.php

  1. b) Instagram plugins

The SUESS E-Handel website includes functions of the Instagram service. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of the website to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign your visit to the website to your user account. SUESS E-Handel would like to point out that SUESS E-Handel, as the provider of the website, has no knowledge of the content of the data transmitted or its use by Instagram. You can find more information on this in Instagram's privacy policy: http://instagram.com/about/legal/privacy/ .

12) Transfer of personal data abroad

SUESS E-Handel is entitled to transfer your personal data to third parties (contracted service providers) abroad, provided that this is necessary for the data processing described in this data protection declaration and if this does not seriously endanger the personality of the data subjects.

These third-party companies are obliged to protect data to the same extent as SUESS E-Handel. If the level of data protection in a country does not correspond to that in Switzerland or Europe, SUESS E-Handel contractually ensures that the protection of your personal data corresponds to that in Switzerland or the EU at all times. The user expressly agrees to this where necessary.

Users residing in an EU member state or Switzerland are advised that, from the European Union's perspective, the USA does not have an adequate level of data protection.

13) Right to information, rectification, erasure and restriction of processing; right to data portability

You have the right to receive information about the personal data stored about you by SUESS E-Handel free of charge upon request. In addition, you have the right to correct incorrect data and the right to delete your personal data, provided that this does not conflict with a statutory retention period or a permit that allows SUESS E-Handel to process the data. You also have the right to request a restriction of data processing and to object to data processing.

You also have the right to request the return of the data that you have given to SUESS E-Handel. Upon request, SUESS E-Handel will also pass the data on to a third party of your choice. You have the right to receive the data in a common file format.

You can contact SUESS E-Handel for the aforementioned purposes via the email address info@birnelino.ch . SUESS E-Handel may, at its own discretion, request proof of identity in order to process your requests.

You can also tell SUESS E-Handel what should happen to your data after your death by giving appropriate instructions.

14) General Disclaimer

All information on the SUESS E-Handel website has been carefully checked. SUESS E-Handel endeavors to provide information that is current, correct and complete. Nevertheless, the occurrence of errors cannot be completely ruled out, which means that SUESS E-Handel cannot guarantee that information, including journalistic and editorial information, is complete, correct and up-to-date. Liability claims for damages of a material or immaterial nature caused by the use of the information provided are excluded unless there is evidence of intentional or grossly negligent fault.

SUESS E-Handel may change or delete texts at its own discretion and without notice and is not obliged to update the content of this website. Use of or access to this website is at the visitor's own risk. SUESS E-Handel, its clients or partners are not responsible for damages such as direct, indirect, incidental, specifically determined in advance or consequential damages allegedly caused by visiting this website and therefore assume no liability for this.

SUESS E-Handel also assumes no responsibility or liability for the content and availability of third-party websites that can be accessed via external links on this website. The operators of the linked pages are solely responsible for their content. SUESS E-Handel expressly distances itself from all third-party content that may be relevant under criminal or liability law or that violates common decency.

15) Data retention

SUESS E-Handel stores personal data only for as long as it is necessary to use the above-mentioned tracking, advertising and analysis services within the scope of the legitimate interest, to carry out services to the extent stated above that you have requested or to which you have given your consent, and to comply with legal obligations.

16) Right to lodge a complaint with a data protection supervisory authority

If you are resident in an EU country, you have the right to complain about SUESS E-Handel's data processing at any time to the responsible data protection supervisory authority at your place of residence.

If you are resident in Switzerland, you have the right to complain about the data processing by SUESS E-Handel to the Federal Data Protection and Information Commissioner (FDPIC), Feldeggweg 1, CH-3003 Bern, at any time.

17) Changes to this Privacy Policy

This privacy policy is not part of a contract. We may amend this privacy policy at any time. The version published on this website is the current version.

18) Authoritative version

If this privacy policy is translated into different languages, only the German version is authoritative.

Last update:

Miles, April 20, 2024